The components of cultural identity Essay Example | Topics and Well Written Essays - 1000 words

The components of cultural identity - Essay Example Their understanding of just how to make a behavioral change happen and maintain it in a sustainable way is impressive. Australian companies do understand the values that underlie beneath a values-based leadership." (Human resource magazine, 2009) One of the Australia’s biggest supermarket chains is Woolworth retailers. Woolworths possess dominant position in the groceries as well as consumer interest in electronics. Woolworths Limited came in to being in 1924, first store at imperial arcade. The company has the logo of â€Å"The Fresh Food People† and it is famous throughout Aussie as key slogan to represent companies’ strategy. On 22 August 2008, Woolworth re-launched its identity as a competitive stance for modern, safer and more likeable brand. Woolworth uses aggressive promotional strategy. Woolworth realizes the importance that promoting the product before its launch in the market. Promotion brings in handsome results and profits. Woolworth makes use of comp onents of culture identity to create and market its products and services. Paragraph # 1 As define by Jamson2007 in his book class differences often define groups of people sharing common values, behavior, attitudes. Though sources of wealth might differ, the rich often share values and behavior similar to others. Woolworth knows that its elite customers value quality above all. So depending upon the demands of its customers, Woolworth creates and markets its products. Woolworth knows that for better quality products the best quality raw materials have to be use. To ensure that its products are quality approved it imposes TQM (total quality management). For special Woolies- production lines the local clothing manufacturers have to separate Woolies production lines from others in their plant. This is for ensuring proper quality control procedures and quality demand requirements. Woolworth constructs its advertising strategy considering the target market. Woolworth target status-consc ious clientele who value their reputation above everything else and measure it in terms of quality at inconsiderate price ranges. For such quality valuing class, Woolworth ensures the strategy of even at a fraction of price gets double the quality.† Such strategy of offering double quality at each penny attracts the upper class clientele, who share common values and behavior and even attitudes. Jameson2007 further points out that the prestige of social class depends on family history, celebrity, or power. As a result, Woolworth tries its best to appeal new target markets using such means. For instance, Woolworth has tried attracting more affluent clientele by introducing new product lines associated with prominent designers or celebrities. A recent example of such is the new advertising campaign of Jupiter Drawing Room in The Cape Town. Woolworth â€Å"W† Collection ads featured well-known business clientele including Seeff Properties' Samuel Seeff, Sasol's Christine Ra mon and other well-known captains of the business industry all proudly sporting the Woolies "W" Collection. It is a great advertising strategy that is been use as a testimonial route because today customers from age groups tend to more inclined towards celebrities and their choices. Paragraph#2 Organizational strategy and decision-making often needs to account for cultural differences related to density or regional

Understand the Organisational Purposes of Businesses Essay - 1

Understand the Organisational Purposes of Businesses - Essay Example Understand the Organisational Purposes of Businesses In order to be successful, for every kind of organisation irrespective of their categorisation as public, private or charitable, the purposes must be identified, i.e. what the organisations desire to accomplish in its future performances and in what ways they intend to achieve their anticipated purposes. Thus, several organisations intend to develop a mission statement which concisely ascertains the key purpose of the entity specifying the reason for its existence in the market (Cuedirectory, 2010). The public organisations are budgeted and operated by the government and are often termed as state controlled business entities. The key purpose of this kind of organisations is to serve the public offering quality services at minimum costs. In public organisations, funds are at times provided liberally for the improvement of the society. In other words, the public organisations encompass social well-being. Organisations of public sector majorly comprise educational establishments, heath services, national defence & safety sectors and finance segments among others. There are several public organisations which deliver essential services free of cost or below the usual rate. However, certain public organisations also aim toward increasing the revenue along with concentrating on providing quality services to the people (Cuedirectory, 2010). ... Charitable organisations: The third common type of organisation is the charitable establishments. It is also termed as ‘non-profit’ or ‘voluntary organisations’ which concentrates largely on providing services. The main purpose of the charitable sector is to raise finance from several sources which can be used for supporting a particular social concern such as education for poor or food for needy people among other services. Charitable organisations aim at making surplus from the businesses in order to reinvest for certain generous purposes. Unlike private organisations where customers are provided with high priorities, charity or social organisations provide priorities to the unprivileged group of people. Charity organisations basically demonstrate the portion of money which is used for donation purposes through financial statements (Pearson Education Limited, 2012). It can also be observed that the public and private organisations provide several monetary supports to the charitable organisations through or without strategic alliances in order to accomplish their individual social welfare objectives. Each kind of organisation has certain contribution to the society and economy as a whole. Contextually, it is worth mentioning that all kind of organisations need to carry out certain functions in order to ensure that the business runs efficiently performing its operations in relation to administration, marketing, production, customer service and research & development. These functions develop a linkage between the aims of the business with the strategies implemented to accomplish those purposes (Pearson Education Limited, 2012). Article 1.2 Northumbria Police Authority (NPA) is an independent organisation in the UK which provides persuasive quality and